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Laura Stiles 02/25/2026

Do Award Badges Really Influence Consumer Decisions? What the Research Shows

A question we often hear at BrandConnex Is: “Do award badges actually affect consumers’ decisions?” This article examines an independent academic study that addresses this exact question; specifically about a U.S. News & World Report badge. This research was conducted by an independent academic institution and is unaffiliated with U.S. News & World Report. A […]

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